Wikitude announces Wikitude Studio and in-house developed IR & Tracking engine

Jun 05, 2013 No Comments by

Wikitude Studio – easy Augmented Reality creation for everyone!

New SDK including all new image recognition and tracking engine

Santa Clara, Augmented Reality World Expo, June 4, 2013 – As the biggest augmented reality event of the year unfolds in the heart of Silicon Valley, Wikitude is announcing the launch of yet another major component of its growing augmented reality platform: The Wikitude Studio. The Wikitude Studio is the world’s easiest web based augmented reality tool, enabling users to create, publish and manage AR experiences. By simply logging on to Wikitude Studio at users can let their creativity go wild and create amazing augmented reality apps including 3D content and animations, no programming skills needed! Make print media, billboards, brochures, packaging and even apparel come to life with the Wikitude Studio.

The simple drag-and-drop interface gives agencies, developers, and AR builders of all kinds the ability to augment and trigger text, images, social media content, audio, video, and 3D content within their projects. The benefit of managing AR projects via the cloud – anywhere, anytime – all within your favorite web browser is another key differentiator of Wikitude Studio. Wikitude Studio is a nimble platform that empowers marketers to react to campaign requirements on a dime and instantaneously push updated content to the desired app. The Wikitude Studio is the ideal tool to maintain an app over it’s entire lifespan, as content and augmentations are quickly and easily changed over time.

“We’ve collected a tremendous amount of input from developers, agencies and marketers over time to ensure that we’re delivering what the industry needs,” says Martin Lechner, CTO of Wikitude. “This first version of the Wikitude Studio is already more than just an AR creator, it’s an AR publisher and an AR content management system, all-in-one.”

Along with Studio, Wikitude is also launching complete updates of its Android and iOS SDK, integrating an all new and in-house developed image recognition and tracking engine. Optimized for quick response times, this on-device solution has the ability to easily handle more than 1,000 augmented images per app. Wikitude’s goal has long been to provide a complete and seamlessly integrated AR platform. The objective of combining all AR relevant technologies including “location based” AR, a 3D engine and now a powerful image recognition and tracking engine, has now come to fruition.

“We know all of these deeply integrated components inside and out and are now able to put one fully optimized package into the hands of our community and customers,” adds Martin Lechner. “The new SDK 2.1 is of course easily combined with Wikitude Studio.”

As Wikitude has been the longtime leader in geo-based augmented reality experiences, the seamless switching between geo-based and now also image recognition scenarios, opens up entirely new avenues for developers and brands to present exciting experiences to consumers.

With these major releases, Wikitude is poised to continue providing the best augmented reality platform and AR SDK solution for app developers, agencies, marketers as well as OEMs of smartphones, tablets and augmented reality eyewear manufacturers.

Wikitude Studio and the new SDK will be showcased at the Augmented World Expo in Santa Clara today and tomorrow. Those in attendance will have exclusive access to the Studio, with a public release slated for few days later. If you can’t wait to see what we’ve been up to – have a view of the Wikitude Studio in action via Visit the Wikitude team at booth 76 in the AR Tools Pavilion to see more.

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About Wikitude®

Wikitude GmbH is the creator of the world’s first mobile augmented reality (AR) platform available for smartphones, tablets and mobile eyewear devices. Wikitude has been voted “Best Augmented Reality Browser” for the past four years and “Best AR Developer Platform or Tool” in both 2011 and 2012. Its proprietary AR technology is available as an SDK for third party app development. The company is leading the international AR technology standardization by chairing the ARML 2.0 working group in the Open Geospatial Consortium (OGC). Wikitude® is a registered trademark of Wikitude GmbH, more information here:

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