Liberty Synergistics Transforms Personalization Industry with Unveiling of ivokeMOBILE™ at 2012 International CES in Las Vegas
Mobile Technology Expands Personalized Products Industry through New Forms of
Self-Expression for Brand Partners’ Loyal Followers
ORANGE COUNTY, Calif. – Liberty Synergistics, Inc., the 27-year-old leader in distribution, imaging, and personalization, will show brand partners how they can leverage their loyal mobile app audience and create a new revenue stream with the debut of ivokeMOBILE™ at the 2012 International Consumer Electronics Show [Booth 70529], located in the Venetian Ballroom in Las Vegas, Jan. 10-13.
ivokeMOBILE comes on the heels of the ivoke brand launch in 2011. By integrating proprietary technology with partners’ existing platforms, including websites and mobile apps, ivoke provides a rich and highly interactive experience that enables their customers to browse and customize their photos, then send them to print on a variety of retail products, including mobile accessories, mugs, keychains, wall décor, apparel and other merchandise.
“The personalization market is experiencing tremendous growth with an untapped base of consumers who crave self expression,” said Garry Green, president of Liberty Synergistics. Inc. “Liberty Synergistics has always been on the forefront of the industry’s ever-growing demand for imaging and personalized products and has been a key player in transforming the photo imaging industry over the past nearly three decades. Within the next three years, the U.S. Photo Merchandise Industry is expected to skyrocket to $2.2 billion, nearly doubling where it is today, according to InfoTrends. We believe the potential is much bigger.”
The company launched ivoke, the personalization division of Liberty, with a goal of creating and overseeing a new ecosystem of content creators, online communities, retailers and other channel partners where individuals can create personalized products and share their content. ivoke is partner to brands throughout the world looking to offer their loyal followers new forms of self expression. ivoke is available through multiple platforms to meet the needs of its channel partners.
- ivokenow – launched in April 2011, the channel partner platform ensures brand continuity for partners through a seamless integration with the ivokenow e-commerce platform. With access to the ivoke solution, partners are able to create an immediate, consistent and risk-free revenue stream as they energize their brand and engage their audience by offering the most compelling products and content through a personalized application programming interface both on the web and mobile devices, as well as skinned sites.
- NEW! ivokeMOBILE – just launching at CES 2012, ivokeMOBILE enables customers to browse and purchase personalized products using photos right from their mobile devices. For example, users of the ToonPAINT app, an ivokeMOBILE partner, can snap pictures on their iPhone,customize the images and immediately send those personalized images to print on the merchandise they choose. With almost 70% of photos taken today being captured by phone, ivokeMOBILE partners are able to differentiate their app by offering their customers the ability to do more with their photos, while creating new revenue and increasing user loyalty.
For more information about ivokeMOBILE and Liberty Synergistics, visit www.ivokenow.com, orwww.libertysynergistics.com. To arrange an interview and private demonstration of ivokeMOBILE with the Liberty Synergistics team at the 2012 International CES, please contact Dennis Olson at (949) 218-5456 or dennis@boltpr.com.
About Liberty Synergistics:
Liberty Synergistics was founded in 1984, as a supplier to the photo industry. Doing business as Liberty Photo Products, the company rapidly evolved as the product line grew and diversified. Liberty has expanded in recent years, through organic growth, a series of acquisitions and further diversification of the products it supplies, taking on the name Liberty Synergistics, Inc. in 2008. The company launched its personalization division, ivoke in 2011. Through its divisions, Liberty currently serves national, regional, and independent retailers; mobile, web and kiosk application developers; and brand partners throughout the world looking for new revenue streams and new forms of self expression for their loyal followers. For more information about Liberty Synergistics, please visit www.libertysynergistics.com.
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