NAB 2012, Las Vegas – Leaders Cite Social Interaction as Key Driver for the Future of TV

Apr 19, 2012 No Comments by

NAB 2012 Las Vegas


Broadcast Minds Discussion Now Available Online;
Leaders Cite Social Interaction as Key Driver for the Future of TV

LAS VEGAS – NAB – April 19, 2012 – NewTek today announced that its third annual Broadcast Minds™ thought leadership event is now available for viewing on the Web at www.newtek.com. The event, which was held in front of a standing-room only 500-person audience on April 16 in Las Vegas, featured an interactive conversation between TWiT.tv founder, Leo Laporte, MTV, Turner Studios, Yamaha Corporation, and actor and Web chat show host Kevin Pollak. Of the themes that emerged during the discussion, one of the most prominent was how social interaction with viewers is now becoming standard for professional live shows produced for the Web.
Key insights from the discussion included the following:
“What it is is breaking down that fourth wall, you’re not just a broadcaster you’re communicating, you’re in a conversation with your audience.”
Leo Laporte, TWiT.TV, Podcaster, Broadcaster, Chief TWiT and The Tech Guy, @LeoLaporte
“Now people are writing questions live through Twitter that I then ask the guest. It is an immediate involvement in real-time.”
Kevin Pollak, Award-winning Actor and Comedian, Host of Kevin Pollak’s Chat Show, @KevinPollak
“Five years ago, it was just a little extra shtick, now you’ve got your live after show, your house tours, your contests, casting profiles—now it’s a whole viewer engagement.”
Jeff Jacobs, MTV Music Group, Vice President, Production Planning, Strategic Initiatives & Business Operations, @MTV
“It’s one of the first elections that’s going to be a heavy social media election, people will have their iPad, television, mobile—they are going to be part of understanding the decisions.”
Bill Chapman, Turner Studios, Vice President of Creative Development/Emerging Technologies, @TBSInc
“The transition has been the connection and social media aspect, I think once you take broadcast, news, sports and music and start layering on the social media aspect, that’s where the breadth of content and what works in a live space really starts to grow.”
Jeff Hawley, Yamaha Corporation of America, Director, Customer Experience Group, @TheYamahaHub
EVP of Worldwide Marketing for NewTek, Carter Holland, added, “This was our most successful Broadcast Minds to date, particularly in the way panelists shared their optimism and enthusiasm for emerging trends that are defining the future of television. We’re fortunate to have such a powerful group of influencers as NewTek customers, and we encourage anyone in the television industry who was unable to attend to watch the discussion online.”
NewTek’s Broadcast Minds examines the massive shift in the way people consume television content online, explores insights on how to professionally produce network-style television programming for the Web, and provides technical expertise for anyone interested in learning how to stream live video.

For more information, visit www.newtek.com, or #bcminds to participate in the online discussion.

About NewTek
Benefiting producers and artists with cost-effective and groundbreaking technologies, NewTek is a worldwide leader in portable live production, video editing, 3D animation and special effects tools, including the TriCaster™ product line, 3Play™ and LightWave 3D®. NewTek has won numerous industry accolades, including two Emmy® Awards.
Clients include: “Kevin Pollak’s Chat Show,” MTV, Turner Broadcasting, TWiT.TV, Yamaha Corporation, New York Giants, John Lennon Educational Tour Bus, “The X Factor,” ESPN X Games, NBA Development League, Fox News, BBC, NHL, Nickelodeon, CBS Radio, ESPN Radio, Fox Sports, MTV, USA TODAY, and National Aeronautics and Space Administration (NASA). NewTek products have been used in feature films and television shows, including “Avatar,” “The Adventures of Tintin,” “The Walking Dead,” “Fringe,” “CSI: Crime Scene Investigation,” and more.
NewTek is privately owned and based in San Antonio, Texas. For more information on NewTek please visit: www.newtek.com, Twitter, YouTube, Flickr or connect with us on Facebook.

• NewTek, Broadcast Minds, TriCaster, 3Play and LightWave are trademarks of NewTek.
• LightWave 3D is a registered trademark of NewTek.
• All other products or brand names mentioned are trademarks or registered trademarks of their respective holders.

CONTACT:
Donetta Colboch, NewTek, 210.370.8235, donetta@newtek.com
Doug Wright, Giles Communications, 914.798.7126, DWright@giles.com

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NAB 2012

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KC Leung Director / Chief Editor /Video-Photographer email: kc@papitv.com
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